In an age of disconnected consumerism, people are searching for authentic, relatable experiences that are genuine to where they are. Los Angeles is going through this radical change, the city of the future is being built, but what's real here? LA has always been an eclectic, hard to fathom place but the roots of what's going on are here.

Flowerboy Project is the ‘flower in the concrete’ a breathing space with flowers brought each morning fresh from the local flower market.

Flowerboy candles and hats with names like Culver City, Inglewood, Echo Park and Venice, vintage California souvenirs mixed with curated gifts from around the world and one-off bespoke pieces are meant to op en a dialogue with the city for the many experience seekers looking for its true nature.